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\n
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\n

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\u2460\u300c\u4e8b\u696d\u30c9\u30e1\u30a4\u30f3\u306e3<\/u><\/strong>\u8ef8\u5b9a\u7fa9<\/u><\/strong>\uff08\u8ab0\u306b\u30fb\u4f55\u3092\u30fb\u3069\u306e\u3088\u3046\u306b\uff09\u300d\u3092\u691c\u8a0e\u3057\u3001\u2461\u53c2\u5165\u5e02\u5834\u691c\u8a0e\u306b\u300c<\/u><\/strong>STP<\/u><\/strong>\u300d<\/u><\/strong>\uff1d\u5e02\u5834\u7d30\u5206\u5316(Segmentation)\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a(Targeting)\u3001\u4f4d\u7f6e\u53d6\u308a\uff08\u5dee\u5225\u5316\uff09\u691c\u8a0e(Positioning)\u3092\u6d3b\u7528\u3057\u3066\u3001\u3055\u3089\u306b\u2462\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\uff08<\/u><\/strong>4P=<\/u><\/strong>\u88fd\u54c1Product<\/u><\/strong>\u3001\u4fa1\u683cPrice<\/u><\/strong>\u3001\u30c1\u30e3\u30cd\u30ebPlace<\/u><\/strong>\u3001\u8ca9\u58f2\u4fc3\u9032\u6d3b\u52d5Promotion<\/u><\/strong>\uff09<\/u><\/strong>\u3067\u5177\u4f53\u7b56\u306b\u843d\u3068\u3057\u8fbc\u3080\u3068\u3044\u3046\u4e00\u9023\u306e\u30c7\u30fc\u30bf\u5229\u6d3b\u7528\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u305d\u306e\u95a2\u9023\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u3001\u4e8b\u696d\u30c9\u30e1\u30a4\u30f3\u306e\u691c\u8a0e\u7d50\u679c\u306e\u300c\u8ab0\u306b\uff1aWho\u300d\u3092\u3055\u3089\u306b\u6df1\u6398\u308a\u3057\u3001\u65b0\u9867\u5ba2\u5c64\u958b\u62d3\u306e\u7b2c\u4e00\u6b69\u3092\u8e0f\u307f\u51fa\u3059\u306e\u304c\u3001\u4e0a\u8a18\u306eSTP\u306e\u4e00\u3064\u3067\u3042\u308b\u300c\u5e02\u5834\u7d30\u5206\u5316Segmentation\u300d\u3067\u3059\u3002\u7d30\u5206\u5316\u6761\u4ef6\u306f\u3001\u4e0b\u8868\u306b\u793a\u3059\u901a\u308a\u3067\u3001\u898f\u6a21\u30fb\u8cfc\u8cb7\u529b\u30fb\u53ce\u76ca\u6027\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5229\u6d3b\u7528\u3057\u3066\u5e02\u5834\u7d30\u5206\u5316\u3092\u5b9f\u65bd<\/u><\/strong>\u3057\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u3066\u3044\u304f\u308f\u3051\u3067\u3059\u3002<\/p>\n\n\n\n

\u5e02\u5834\u7d30\u5206\u5316\u306e\u6761\u4ef6<\/strong><\/span><\/td>\u5185\u3000\u5bb9<\/strong><\/span><\/td><\/tr>
\u6e2c\u5b9a\u53ef\u80fd\u6027<\/td>\u7d30\u5206\u5316\u3055\u308c\u305f\u5404\u5e02\u5834\u306e\u898f\u6a21\u3084\u8cfc\u8cb7\u529b\u3092\u3001\u6e2c\u5b9a\u53ef\u80fd\u304b<\/td><\/tr>
\u5230\u9054\u53ef\u80fd\u6027<\/td>\u7d30\u5206\u5316\u3055\u308c\u305f\u5404\u5e02\u5834\u306b\u5230\u9054\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u53ef\u80fd\u304b<\/td><\/tr>
\u7dad\u6301\u53ef\u80fd\u6027<\/td>\u7d30\u5206\u5316\u3055\u308c\u305f\u5404\u5e02\u5834\u304c\u5341\u5206\u306a\u898f\u6a21\u3092\u6301\u3061\u3001\u5341\u5206\u306a\u5229\u76ca\u304c\u5f97\u3089\u308c\u308b\u304b<\/td><\/tr>
\u5b9f\u884c\u53ef\u80fd\u6027<\/td>\u7d30\u5206\u5316\u3055\u308c\u305f\u5404\u5e02\u5834\u3092\u8a34\u6c42\u3059\u308b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3001\u5b9f\u884c\u53ef\u80fd\u304b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u30b7\u30a7\u30a2\u91cd\u8996\u306e\u57fa\u672c\u65b9\u7b56\u3092\u3068\u308b\u306a\u3089\u3070\u3001\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a Targeting\u300d\u306e\u969b\u306b\u3001\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u7406\u8ad6\u3092\u6d3b\u7528\u3057\u3001\u65e9\u671f\u306b\u300c\u5f37\u8005\u306e\u6226\u7565\u300d\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u898b\u5b9a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

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\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4P\uff08\u88fd\u54c1Product\u3001\u4fa1\u683cPrice\u3001\u30c1\u30e3\u30cd\u30ebPlace\u3001\u8ca9\u58f2\u4fc3\u9032\u6d3b\u52d5Promotion\uff09\u306e\u3046\u3061\u3001\u3053\u3053\u3067\u306f\u300c\u4fa1\u683c\u653f\u7b56 Price\u300d\u306b\u6ce8\u76ee\u3057\u307e\u3057\u3087\u3046\u3002\u30b7\u30a7\u30a2\u91cd\u8996\u3059\u308b\u305f\u3081\u306b\u306f\u4fa1\u683c\u306e\u6bd4\u91cd\u304c\u5927\u304d\u3044\u305f\u3081\u3067\u3059\u3002\u4e0b\u56f3\u306b\u793a\u3059\u901a\u308a\u3001\u4fa1\u683c\u653f\u7b56\u306f\u5927\u5225\u3057\u3066\u3001\u53ce\u76ca\u4e3b\u773c\u306e\u300c\u30b9\u30ad\u30df\u30f3\u30b0\uff08\u4e0a\u6f84\u307f\uff09\u653f\u7b56\u300d\u3068\u30b7\u30a7\u30a2\u7372\u5f97\u306e\u300c\u30da\u30cd\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u666e\u53ca\uff09\u653f\u7b56\u300d<\/u><\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

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\u30fb\u300c\u7d4c\u9a13\u66f2\u7dda\u52b9\u679c\u300d\u7d2f\u7a4d\u751f\u7523\u91cf\u306e\u5897\u52a0\u306b\u4f34\u3063\u3066\u3001\u88fd\u54c1\u6570\u91cf\u3054\u3068\u306e\u9593\u63a5\u8cbb\u3092\u542b\u3081\u305f\u7dcf\u30b3\u30b9\u30c8\u304c\u4e88\u6e2c\u53ef\u80fd\u306a\u4e00\u5b9a\u306e\u5272\u5408\u3067\u4f4e\u4e0b\u3057\u3066\u3044\u304f\u5b66\u7fd2\u52b9\u679c<\/p>\n\n\n\n

\u306b\u3088\u308b\u30b3\u30b9\u30c8\u4f4e\u6e1b\u3092\u56f3\u308b\u3053\u3068\u3067\u3001\u7279\u306b\u7af6\u5408\u304c\u591a\u304f\u306a\u308bPLC\uff08Product Life Cycle \/\u88fd\u54c1\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff09\u306e\u6210\u9577\u671f\u306b\u3001\u4f4e\u3044\u8ca9\u58f2\u4fa1\u683c\u3067\u4e00\u6c17\u306b\u5e02\u5834\u3092\u62bc\u3055\u3048\u308b\u4fa1\u683c\u653f\u7b56\u3067\u3059\u3002<\/p>\n\n\n\n

\u672c\u7a3f\u3067\u306f\u30011960\u5e74\u4ee3\u9803\u304b\u3089\u306e\u65e5\u672c\u4f01\u696d\u304c\u3001\u5186\u5b89\u3092\u6b66\u5668\u306b\u7c73\u56fd\u5e02\u5834\u7b49\u306e\u6d77\u5916\u5e02\u5834\u3092\u958b\u62d3\u3059\u308b\u30b1\u30fc\u30b9\u3092\u78ba\u8a8d\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e9\u30f3\u30c1\u30a7\u30b9\u30bf\u30fc\u7406\u8ad6\u3092\u6d3b\u7528\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u3092<\/u><\/strong>KGI (Key Goal Indicator\/<\/u><\/strong>\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19)<\/u><\/strong>\u306b\u3057\u3001\u4fa1\u683c\u653f\u7b56\u306b\u300c\u30da\u30cd\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u666e\u53ca\uff09\u653f\u7b56\u300d<\/u><\/strong>\u3092\u63a1\u7528\u3057\u305f\u3068\u3057\u3066\u3001\u8a71\u3092\u3059\u3059\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

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