{"id":12260,"date":"2020-04-23T15:29:19","date_gmt":"2020-04-23T06:29:19","guid":{"rendered":"https:\/\/japan-dmc.org\/?p=12260"},"modified":"2022-10-24T14:12:47","modified_gmt":"2022-10-24T05:12:47","slug":"1-%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e7%a0%94%e7%a9%b6%e4%bc%9a%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97-2","status":"publish","type":"post","link":"https:\/\/japan-dmc.org\/?p=12260","title":{"rendered":"1 \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u4f1a\u30b0\u30eb\u30fc\u30d7"},"content":{"rendered":"

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u76ca\u3005\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u696d\u7a2e\u306e\u30dc\u30fc\u30c0\u30ec\u30b9\u5316\u304c\u9032\u307f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u307f\u306a\u3089\u305a\u3001\u69d8\u3005\u306a\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30bd\u30f3\u306b\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u306a\u601d\u8003\u300d\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u52d8\u3084\u7d4c\u9a13\u3067\u306f\u306a\u304f\u3001\u5177\u4f53\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3068\u3055\u308c\u308b\u6642\u4ee3\u3067\u3059\u3002\u307e\u305f\u3001\u5e02\u5834\u3084\u751f\u6d3b\u306e\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u3088\u3063\u3066\u3001\u305d\u306e\u65b9\u6cd5\u8ad6\u306f\u5b9f\u306b\u591a\u69d8\u3067\u3059\u3002\u57fa\u790e\u306e\u57fa\u790e\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b66\u3073\u305f\u3044\u3001\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u65b0\u624b\u6cd5\u3092\u77e5\u308a\u305f\u3044\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u305f\u3044\u3001\u4f01\u696d\u306e\u6700\u65b0\u4e8b\u4f8b\u3092\u77e5\u308a\u305f\u3044\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3057\u305f\u3044\u3001\u306a\u3069\u69d8\u3005\u306a\u8ab2\u984c\u306b\u53d6\u308a\u7d44\u3093\u3067\u3086\u304d\u307e\u3059\u3002<\/p>\n

\u6628\u5e74\u306b\u5f15\u304d\u7d9a\u304d\u6b21\u306e\uff13\u30c6\u30fc\u30de\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n

1-1 \uff23\uff32\uff2d\u7814\u7a76\u4f1a\u3000\uff08\u30ea\u30fc\u30c0\u30fc\uff1a\u9038\u898b\u5149\u6b21\u90ce\uff09
\n1-2 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u6d3b\u7528\u7814\u7a76\u4f1a\uff08\u30ea\u30fc\u30c0\u30fc\uff1a\u77f3\u7530\u9ebb\u7434\uff09
\n1-3 AI\u30fb\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u305f\u3081\u306e\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u7814\u7a76\u4f1a\uff08\u30ea\u30fc\u30c0\u30fc\uff1a\u4f50\u85e4\u5e02\u96c4\uff09<\/p>\n

\uff13\u7814\u7a76\u4f1a\u306f\u305d\u308c\u305e\u308c\u306b\u958b\u50ac\u3057\u307e\u3059\u304c\u3001\u5e74\u5ea6\u672b\u306b\u306f\u5831\u544a\u4f1a\u3092\u517c\u306d\u305f\u5408\u540c\u7814\u7a76\u4f1a\u3092\u5b9f\u65bd\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n

 <\/p>\n

1-1 CRM\u7814\u7a76\u4f1a \uff08\u30ea\u30fc\u30c0\u30fc\uff1a\u9038\u898b\u5149\u6b21\u90ce\uff09<\/div>
\n

\u672c\u7814\u7a76\u4f1a\u306f\u6628\u5e74\u5ea6\u3001B2B\u3001B2C\u3001B2B2C\u306a\u3069\u3001\u69d8\u3005\u306a\u4f01\u696d\u306eCRM\u95a2\u9023\u696d\u52d9\u306b\u643a\u308f\u308b\u30e1\u30f3\u30d0\u30fc\u304c\u96c6\u307e\u3063\u305fCRM\u7814\u7a76\u4f1a\u3002\u300c\u81ea\u793e\u306eC\u3068\u306f\uff1f\u300d\u300cCRM\u306e\u76ee\u7684\u306f\uff1f\u300d\u300c\u793e\u5185\u306e\u8ab2\u984c\u62bd\u51fa\u3001\u6574\u7406\u300d\u300c\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u89b3\u70b9\u304b\u3089\u306eCRM\u306b\u304a\u3051\u308bPDCA\u300d\u306a\u3069\u3001\u3069\u306e\u4f01\u696d\u3067\u3082\u4f7f\u3048\u308bCRM\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3001\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u89b3\u70b9\u304b\u3089\u534a\u671f5\u56de\u306e\u4e2d\u3067\u8b70\u8ad6\/\u7814\u7a76\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u3053\u3067\u5f97\u305f\u6210\u679c\u3092\u57fa\u672c\u3068\u3057\u3066\u3001\u4eca\u5e74\u5ea6\u306f\u3001CJM\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\uff09\u3084\u3001STP\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\u306a\u3069\u3001\u9867\u5ba2\u8d77\u70b9\u306e\u30c7\u30fc\u30bf\u3092\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n

\u25a0\u30ea\u30fc\u30c0\u30fc\uff08L)\u3068\u30b5\u30d6\u30ea\u30fc\u30c0\u30fc(S)
\n(L) \u9038\u898b\u3000\u5149\u6b21\u90ce\uff08\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\uff09
\n(S) \u6b66\u85e4\u3000\u5948\u7dd2\u5b50\uff08\u307f\u305a\u307b\u9280\u884c\uff09
\n(S) \u661f\u3000\u7950\u8f1d\uff08\u4e09\u8d8a\u4f0a\u52e2\u4e39\uff09<\/p>\n

\u25a0\u5bfe\u8c61
\n\u30fbCRM\u306b\u95a2\u308f\u308b\u65b9\uff08BtoC\u3001BtoB\u554f\u308f\u305a\uff09
\n\u30fb\u9867\u5ba2\u884c\u52d5\u3092\u30c7\u30fc\u30bf\u3067\u53ef\u8996\u5316\u3057\u305f\u3044\u65b9
\n\u30fb\u9867\u5ba2\u8d77\u70b9\u306e\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u7acb\u5834\u306e\u65b9
\n\u30fb\u9867\u5ba2\u7406\u89e3\u3092\u30c7\u30fc\u30bf\u3067\u6df1\u3081\u305f\u3044\u65b9\u3000\u306a\u3069<\/p>\n

\u25a0\u958b\u50ac\u306e\u983b\u5ea6
\n\u67081\uff5e2\u56de<\/p>\n

\u25a0\u96e3\u6613\u5ea6
\n\uff08\u25cb\uff09\u521d\u7d1a\u3000\uff08\u3000\uff09\u4e2d\u7d1a\u3000\uff08\u3000\uff09\u4e0a\u7d1a<\/p>\n

\u25a0\u76ee\u6a19\u30b4\u30fc\u30eb
\n\u53c2\u52a0\u4f01\u696d\u5404\u793e\u304c\u81ea\u8eab\u306eC\u3092\u660e\u78ba\u306b\u3057\u3001\u9867\u5ba2\u8d77\u70b9\u306eCJM\u3084STP\u3092\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u8996\u70b9\u3067\u4f5c\u6210\u3067\u304d\u308b\u72b6\u614b<\/p>\n

\u25a0\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8
\nCJM\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\uff09\u3084STP\uff08\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\u306a\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4f5c\u6210<\/p>\n

\u25a0\u5099\u8003
\n\u958b\u50ac\u65b9\u6cd5\u306f\u3001ZOOM\u3092\u7528\u3044\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u958b\u50ac\u3002\u53c2\u52a0\u8005\u304c\u5404\u81ea\u3067\u30ef\u30fc\u30af\u3092\u884c\u3044\u63d0\u51fa\u3092\u3059\u308b\u3002\u30b2\u30b9\u30c8\u3092\u62db\u8058\u3057\u3066\u306e\u8b1b\u6f14\u3082\u691c\u8a0e\u3002<\/div><\/div>\n

1-2 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u6d3b\u7528\u7814\u7a76\u4f1a\uff08\u30ea\u30fc\u30c0\u30fc\uff1a\u77f3\u7530\u9ebb\u7434\uff09<\/div>
\n

\u4eca\u5e74\u5ea6\u306f\u300c\u30c7\u30fc\u30bf\u6d3b\u7528\u4eba\u6750\u306e\u80b2\u6210\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210\u300d\u3092\u672c\u683c\u7684\u306b\u6398\u308a\u4e0b\u3052\u307e\u3059\u3002\u30da\u30eb\u30bd\u30ca\u3068\u4eba\u6750\u306e\u5230\u9054\u70b9\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u305f\u3081\u306e\u300c\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7acb\u3061\u4f4d\u7f6e\u300d\u3084\u300c\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5fc5\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u7a2e\u5225\u300d\u3092\u691c\u8a0e\u3057\u3066\u3044\u304f\u3002\u300c\u4f01\u696d\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u6d3b\u7528\u4eba\u6750\u3092\u80b2\u6210\u3057\u3066\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u3067\u304d\u308b\u7d44\u7e54\u3092\u91b8\u9020\u3059\u308b\u300d\u3053\u3068\u3092\u76ee\u7684\u306b\u7814\u7a76\u4f1a\u3092\u9032\u3081\u3066\u3044\u304d\u305f\u3044\u3002<\/p>\n

\u25a0\u30ea\u30fc\u30c0\u30fc\uff08L)\u3068\u30b5\u30d6\u30ea\u30fc\u30c0\u30fc(S)
\n(L) \u77f3\u7530\u9ebb\u7434\uff08EC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4eba\u8ca1\u80b2\u6210\uff09
\n(S) \u5800\u96c4\u4ecb\uff08\u6771\u4eac\u5546\u5de5\u30ea\u30b5\u30fc\u30c1\uff09
\n(S) \u4ef2\u8c37\u9756\u6d0b\uff08\u30a2\u30b7\u30b9\u30c8\uff09
\n(S) \u52a0\u85e4\u5065\u592a\u90ce\uff08\u30c7\u30ed\u30a4\u30c8\u30c8\u30fc\u30de\u30c4\uff09
\n(S) \u5ca1\u7530\u512a\u6cbb\uff08\u30a2\u30b7\u30b9\u30c8\uff09<\/p>\n

\u25a0\u53c2\u52a0\u5bfe\u8c61\u8005
\n\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u90e8\u9580\u3092\u793e\u5185\u3067\u7d44\u7e54\u3057\u3001\u793e\u5185\u3067\u306e\u4eba\u6750\u80b2\u6210\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u4f01\u696d\u3001\u62c5\u5f53\u8005\u306e\u65b9\u3002<\/p>\n

\u25a0\u958b\u50ac\u306e\u983b\u5ea6
\n\u57fa\u672c\u7684\u306b\u67081\u56de<\/p>\n

\u25a0\u96e3\u6613\u5ea6
\n\uff08\u25cf\uff09\u521d\u7d1a\u3000\uff08\u25cf\uff09\u4e2d\u7d1a\u3000\uff08\u3000\uff09\u4e0a\u7d1a<\/p>\n

\u25a0\u76ee\u6a19\u30b4\u30fc\u30eb
\n\u4f01\u696d\u306b\u304a\u3051\u308b\u30c7\u30fc\u30bf\u6d3b\u7528\u4eba\u6750\u3092\u80b2\u6210\u3057\u3066\u3001\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u3067\u304d\u308b\u7d44\u7e54\u3092\u91b8\u9020\u3059\u308b<\/p>\n

\u25a0\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8
\n\u30c7\u30fc\u30bf\u6d3b\u7528\u4eba\u6750\u306e\u80b2\u6210\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4f5c\u6210<\/p>\n

\u25a0\u5099\u8003
\n\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u6d3b\u7528\u7814\u7a76\u4f1a\u300d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u8ab2\u984c\u3092\u7814\u7a76\u4f1a\u3059\u308b\u4f1a\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u6a5f\u80fd\u6bd4\u8f03\u3092\u3059\u308b\u7814\u7a76\u4f1a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/div><\/div>\n

1-3 AI\u30fb\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u305f\u3081\u306e\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u7814\u7a76\u4f1a\uff08\u30ea\u30fc\u30c0\u30fc\uff1a\u4f50\u85e4\u5e02\u96c4\uff09<\/div>
\n

\u30c7\u30b8\u30bf\u30eb\u7d4c\u6e08\u306e\u52a0\u901f\u306b\u3088\u308b\u3001\u304b\u3064\u3066\u306a\u3044\u30c7\u30fc\u30bf\u306e\u62e1\u5927\u3001\u6d3b\u7528\u5e45\u306e\u62e1\u5927\u306b\u4f34\u3046\u8ab2\u984c\u3084\u4eca\u5f8c\u306e\u30d3\u30b8\u30cd\u30b9\u62e1\u5927\u306e\u305f\u3081\u306e\u7740\u773c\u70b9\u306b\u3064\u3044\u3066\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u89b3\u70b9\u304b\u3089\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3059\u308b\u3002\u521d\u5e74\u5ea6\u3067\u6574\u7406\u3057\u305f\u30c7\u30fc\u30bf\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u6df1\u5800\u308a\u3057\u3001\u3088\u308a\u5b9f\u8df5\u7684\u306a\u7814\u7a76\u3092\u884c\u3046\u3068\u3068\u3082\u306b\u3001AI\u30fb\u30c7\u30fc\u30bf\u306b\u304a\u3051\u308b\u502b\u7406\u306b\u3064\u3044\u3066\u306e\u7814\u7a76\u3092\u884c\u3046\u3002<\/p>\n

\u25a0\u30ea\u30fc\u30c0\u30fc\uff08L)\u3068\u30b5\u30d6\u30ea\u30fc\u30c0\u30fc(S)
\n(L) \u4f50\u85e4\u5e02\u96c4\uff08SBI\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\uff09
\n(S) \u5b89\u4e95\u79c0\u4e00\uff08\u65e5\u672c\u96fb\u6c17\uff09
\n(S) \u795e\u5d8c\u6f54\uff08\u30de\u30af\u30cb\u30ab\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30b9\uff09<\/p>\n

\u25a0\u53c2\u52a0\u5bfe\u8c61\u8005
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